What strategies would you recommend for the evaluation of the usefulness or success of the reading and literature promotional activities run by either a school library or a public library
To evaluate the success of promotional activities various factors should be taken into account. The most important factor is how much interest it generates. Promotional activities are, by design, meant for generating interest in whatever is being promoted, i.e. the latest popular trend (Harry Potter, Twilight), upcoming events, or just generally promoting something like a genre or series.To evaluate the interest shown, statistics would have to be kept and regularly checked on the kind of items that are being promoted. If the promotion includes books on a display, the items on display should be noted for how often they’re out on loan or being read around the library.
Keeping record of recommendations and reservations is another way of seeing how effective promotional activities are at actually promoting reading and literature.
there are more statistical reports which can be done by an LMS - how many fiction or other literary works were borrowed in a given time or how often a title was borrowed during a year. Also surveys and feedback forms, bulleting board comments, blogs etc.
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